Job Description

Staples is business to business. You’re what binds us together.

Work location: Framingham, MA hybrid requires 3 days onsite per week.

Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

Unleash your entrepreneurial spirit by bringing your ideas to life within the Staples Private Brands Team. Our leading brands, along with our high-performing Staples business will provide you with countless opportunities to develop your skills and explore new paths. We are passionate about building the right solutions that enable our customers to work from anywhere most effectively. Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

What you’ll be doing :

• Manage the creation, maintenance, expansion, and renovation of assigned Private Brands
• Develop brand strategies, including brand positioning, target audience definition, value proposition
• Support the creation of creative briefs for new brands and brand refresh, collaborating with creative and agency partners to develop compelling brand identities, including naming, logo design, and visual assets
• Develop and maintain detailed brand, packaging, and product guides to ensure consistency across all brand touchpoints
• Consistently execute across all customer touchpoints, including packaging, e-commerce content (visual & written), marketing, and digital assets
• Support the development of creative briefs for all new product development packaging and e-com content
• Partner with merchant and marketing teams to develop and execute go-to-market launch plans that align with brand positioning and program objectives
• Monitor brand performance metrics and provide recommendations for optimization
• Stay informed on industry trends and consumer preferences to drive innovation
• Build and maintain strong relationships with key stakeholders, including private brands, merchant, marketing, and digital teams

What you bring to the table :

• Experience with Brand / Retail / Marketing organizations, developing & managing brand strategies
• Possesses strong business acumen and demonstrated experience using data to prioritize
• Thrives in new, ambiguous & evolving environments, demonstrating adaptability & determination
• Experienced in building a strong culture and inspiring teams
• Skilled at mining and identifying compelling, nuanced, ownable, and actionable insights
• Strong analytical skills and experience writing briefs to inform & inspire creative work

What’s needed- Basic Qualifications :

• 5 years of experience with brand management/marketing position, preferably in own brand or private brand sector or CPG brand

What’s needed- Preferred Qualifications :

• Bachelor’s degree or equivalent work experience

We Offer :

• Work location: Framingham, MA hybrid requires 3 days onsite per week
• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefit

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