Job Description

Company : 

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to join an exciting new food brand as we enter a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role and Responsibilities:

The Growth Analyst (Retention) will lead our retention efforts, leveraging data to identify opportunities to improve user engagement, reduce churn, and increase customer lifetime value. This person will execute data-driven strategies and measure their impact.

Customer Segmentation:

• Analyze customer behavior data to segment customers based on purchase history, demographics, and preferences.
• Develop targeted retention strategies for different customer segments.



Data Analysis and Reporting:

• Track key retention metrics, such as customer lifetime value (CLTV) and repurchase rate, and identify areas of improvement.
• Identify factors influencing customer retention and churn.
• Conduct cohort analysis to understand customer behavior over time.
• Use data analysis tools to uncover insights and trends in customer behavior.

CRM Marketing:

• Design and execute customer contact campaigns, including email, SMS, and other channels, to engage and retain customers.
• Analyze campaign performance metrics to identify areas for improvement and optimize strategies.

Customer Loyalty Programs:

• Assist in the development and implementation of loyalty programs to incentivize repeat purchases and increase customer engagement.
• Analyze loyalty program data to identify opportunities for improvement for promotional offers.

What you’ll bring:

• Analytical background
• High IQ/intellectual horsepower and accurate
• A self-starting attitude with a love for executing on ideas and moving quickly
• The ability to operate independently while clearly communicating your priorities and initiatives to the rest of the team
• Humble, self-aware, and curious
• A desire to build an early stage CPG company with a mission to help people increase muscle and decrease fat
• Strong project management skills and comfort in leading and coordinating agency partners to execute on strategy

Practicalities:

• This is a full-time role.
• Salary: $90-110k per year, inclusive of cash bonus based on attainment of company targets
• Company equity opportunity
• 100% covered Health, Vision, Dental Insurance
• 401(k)
• Additional perks, such as covered gym expenses
• Substantial and required PTO
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.

Application Process :

• Applications will be evaluated on a rolling basis.
• The target start date for this role is Summer 2025.

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