Job Description

Go-to-Market Analyst (GTM) ( Bilingual - Mandarin )

Why RENPHO?

We are a leading smart wellness brand offering valued and high-quality lifestyle innovations that enhance users' health and fitness. With our diverse wellness ecosystem, we empower over 15 million households worldwide to empower a simplified, smart, and healthy lifestyle. Founded in California in 2016, we continue to expand our footprint rapidly. Join us in shaping the future of the smart wellness industry!

Job Overview:

We are looking for a dynamic Go-to-Market Analyst to join our team. In this role, you will be instrumental in shaping our market strategies, ensuring our products meet market demands, and staying ahead of industry trends. You’ll work across teams to bring competitive and consumer-focused insights to life.

Key Responsibilities:

• Analyze and monitor market trends, including competitor product launches and shifts in the fashion and lifestyle industries.
• Identify emerging trends and assess stylish, on-trend brands to support strategic initiatives.
• Collaborate closely with marketing, R&D, product design, and engineering teams to ensure Renpho’s products remain innovative, relevant, and aligned with market needs.
• Develop go-to-market strategies that align with business objectives, ensuring successful product launches.
• Provide actionable insights through in-depth market research and competitive analysis to inform decision-making.
• Work with cross-functional teams to ensure seamless execution of go-to-market plans.
• Prepare detailed reports and deliver presentations to communicate findings, strategies, and recommendations to stakeholders.
• Track and analyze key performance indicators to assess the success of go-to-market initiatives and suggest areas for improvement.

Qualifications:

• Strong analytical skills with a proven ability to interpret complex market data and trends.
• Minimum 3-5+ years of direct GTM experience
• Excellent communication and presentation skills, capable of translating insights into actionable strategies.
• Ability to work collaboratively with technical, creative, and operational teams in a fast-paced environment.
• A deep understanding of consumer behavior and market dynamics, particularly in competitive and fashion-driven industries.

Join us to drive innovation and ensure Renpho remains at the forefront of market trends and consumer expectations. If you are passionate about leveraging data to drive strategic decisions and have the necessary skills to excel in this role, we encourage you to apply.

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